JUNIOR DOCTORS CELEBRATE GROUND BREAKING SOCIAL MEDIA CAMPAIGN TO SAVE NHS


Dr Rachel Clark reflects on the stunningly effective and ground breaking protest against the government’s NHS slash and burn strategy, which was launched by junior doctors on social media.

She describes in The Independent how “…ordinary grassroots doctors themselves seized the initiative, harnessing social media to campaign in ways that were sometimes infinitely more effective than anything their union managed. This has been an online war. And in twenty-first century trade union politics, the smartphone is mightier than the sword.

In short, we have just witnessed the first quintessentially modern industrial dispute, one in which public sector workers evolved en masse into keyboard revolutionaries. There are multiple lessons to learn here, but the government may wish to start by getting to grips with Whatsapp.”

http://www.independent.co.uk/voices/if-jeremy-hunt-wanted-to-win-the-junior-doctors-dispute-he-should-have-learnt-how-to-use-twitter-a7039366.html

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